Project Overview
When I’m learning Android Development at Bangkit Academy, I’ve been challenged to collaborate with other learning paths: Machine Learning and Cloud Computing to build a software solution based on a real world problems. So here I’ll tell you what me and my team has built.
Before we start, I want to shouts my teammates out, who makes this app possibles to be realized. All of you are the best!
| No. | Name | Role | University |
|---|---|---|---|
| 1. | Rizky Firman Syah | Mobile Developer (Android) | Universitas Pamulang |
| 2. | Kofifan Hertza Haribowo | Cloud Computing | Institut Teknologi Bandung |
| 3. | Dhiya Risalah Ghaida | Cloud Computing | Institut Teknologi Bandung |
| 4. | Hubert Nathanael Christidyawan | Machine Learning | Institut Teknologi Bandung |
| 5. | Muhammad Fakhriza Fauzan Didaputra | Machine Learning | Universitas Padjadjaran |
| 6. | Muhammad Radiga Gubarda | Machine Learning | Universitas Padjadjaran |
Whitout these amazing teammates, the project might be hard to be finished and we might not on the TOP 10!
1. About the App
Destinology is an Android mobile application conceived to address the complexities of travel planning, particularly within the diverse landscape of Indonesian tourism. It aims to transform trip planning from a potentially daunting task into a streamlined, efficient, and enjoyable experience. Key features include an Itinerary Generator (accepting city, duration, budget inputs with regeneration options), a Landmark Detector for real-time discovery, and Detailed Destination Information with reviews. The app seeks not only to simplify planning for individuals but also to contribute positively to Indonesian tourism by promoting lesser-known destinations and aiding sustainable tourism practices.
2. The Problem
The core problem Destinology addresses is the complex and time-consuming nature of travel planning, especially given the rich diversity of destinations within Indonesia. Specific pain points identified include:
- Lack of Time: Professionals struggle to find sufficient time for detailed planning.
- Desire for Novelty: Frequent travelers get bored with repetitive destinations and seek unique experiences.
- Information Scarcity: Tourists, especially first-time visitors, find it difficult to gather comprehensive information about interesting places.
- Budget Constraints: Students and budget-conscious travelers need help finding affordable options (implicitly addressed by budget input for itinerary generation).
Furthermore, the project operates within the broader context of Indonesia’s need to enhance its tourism sector sustainably to support economic growth and navigate away from the Middle Income Trap.
Backgrounder
Indonesia is facing the challenge of the Middle Income Trap, where economic growth plateaus after reaching middle-income status. President Joko Widodo highlights the need for increased productivity and innovation to overcome this. Developing countries like Indonesia often have limited economic options and rely heavily on potentially unsustainable natural resources.
The tourism sector is presented as a key sustainable alternative, leveraging Indonesia’s natural beauty for economic growth without resource depletion. Following the impact of the Covid-19 pandemic, the Ministry of Tourism and Creative Economy, led by Sandiaga Uno, is encouraging Generation Z and Millennials to drive innovation using technology and big data to revitalize tourism, particularly in underdeveloped areas.
The overarching strategy to escape the Middle Income Trap involves diversifying the economy away from unsustainable natural resource exploitation and fostering sustainable sectors like tourism. This includes leveraging technology, engaging younger generations, improving infrastructure, and creating favorable investment policies to build a robust tourism industry and stimulate broader economic growth.
Existing solutions
3. Role & Responsibilities
As Mobile Developer (Android) of Bangkit Academy, and as part of Capstone Project member, I was trusted to initiate the designs and develop the app in Android. Take a look at my tech stack below:
4. Target Audience
Destinology targets a diverse segment of travelers interested in exploring Indonesia, primarily Android users. Specific user personas identified include:
| User | Persona |
|---|---|
| Bahar | 30-year-old Private Sector Employee, rarely travels due to planning time constraints. |
| Taylor | 40-year-old frequent Traveler, seeking unique and different experiences. |
| Ghaida | 20-year-old Tourist, planning to visit Indonesia and needs reliable information. |
| Maharani | 21-year-old Student, travels during holidays and is budget-conscious. |
This encompasses a market including the 15-64 y.o. Indonesian population and tourists, urban populations, and millennials.
Purpose-driven solutions for varied needs!
Purpose-Driven Solution for Varied Needs
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For busy professionals like Bahar, who have limited free time and find travel planning time-consuming, Destinology offers a quick and efficient itinerary generator. This tool simplifies the planning process, allowing for more spontaneous and less time-intensive travel arrangements.
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Seasoned travelers like Taylor seek new and unique experiences, often finding themselves in a rut with repetitive destinations. Destinology’s extensive database and personalized itinerary suggestions open doors to lesser-known, unique destinations, reigniting the thrill of discovery.
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First-time visitors to Indonesia, represented by Ghaida, face challenges in accessing reliable and comprehensive information about tourist spots. Destinology’s detailed destination information, powered by a rich database, addresses this gap, offering a one-stop solution for all informational needs.
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Budget-conscious travelers like Maharani, particularly students, struggle with finding affordable accommodations. Destinology’s itinerary generator can include budget-friendly lodging options, tailored to the financial constraints of this demographic.
5. Design Thinking Process
The design process followed the Design Thinking framework, informed by the project proposal:
Empathize:
Understood user needs and pain points through the development of specific personas (Bahar, Taylor, Ghaida, Maharani). Analyzed the market context, including Indonesia’s tourism goals and market size (TAM/SAM/SOM). Acknowledged existing user frustrations with complex planning and information gathering. (Implicitly) Conducted competitor analysis to position Destinology.
Define:
Defined the core problem as simplifying complex Indonesian travel planning. Established the value proposition through key advantages: Personalized Planning, Ease of Use, Diverse Destination Choices, Educational Aspect, and promoting sustainable/local tourism. Defined key features: Itinerary Generator, Landmark Detector, Detailed Information. Identified specific needs based on personas (e.g., efficiency for Bahar, novelty for Taylor, information for Ghaida). Acknowledged weaknesses like potentially incomplete destination listings initially.
Ideate:
Conceptualized the core features, including the Itinerary Generator’s ability to regenerate options for flexibility. Brainstormed solutions to address persona pain points (e.g., quick generation for Bahar, diverse options for Taylor). Planned features for later stages focused on engagement and retention, such as community features and itinerary history. Developed marketing concepts like shareable itineraries and engagement campaigns.
Design:
Developed the User Interface (UI) for the Android application, examples of which are provided in the proposal, including: Splash Screen & Landing Page Registration & Login Pages Input Form (City, Duration, Budget) & Saved Itinerary Pages Place Discovery & Itinerary Recommendation/Timeline Pages Detailed Information Page Focused on creating an engaging, user-friendly, and easy-to-use interface to encourage adoption. Planned for an interactive tutorial for onboarding.
Test:
Proposed a pilot phase including Beta Testing with a select group of users in Indonesia. Planned for User Experience Researchers to gather and analyze user feedback during the beta phase. Intended to make necessary adjustments based on feedback. Planned for regular feature updates based on ongoing user feedback and trends to ensure relevance and retention. 6. Conclusion / Key Takeaways
Destinology presents a focused solution to streamline travel planning within Indonesia, leveraging AI and mobile technology. The UI/UX process, guided by the Design Thinking framework and detailed planning:
- Directly addresses specific user pain points (time, information access, novelty) identified through personas.
- Offers clear value through personalized itineraries, ease of use, and landmark discovery capabilities.
- The design (as shown in mockups) provides a tangible vision for the Android application’s user experience.
- While possessing strengths, potential weaknesses like initial destination completeness need addressing.
- The project aligns with broader goals of supporting sustainable Indonesian tourism and economic growth.
The outlined process, including planned testing and iteration, sets a foundation for developing a valuable and user-friendly travel companion for exploring Indonesia.
6. Overview
UI/UX Design
App Demo
